Purchase Appeal: What Your Clients Need to Know to Buy
Join a creative copywriter and a money mindset coach for an 8 part LinkedIn Live series exploring the different ways clients make buying decisions and how to refine your copy to give your service Purchase Appeal.
Feeling frustrated because you have a truly transformational service but you’re struggling to convince dream clients to go all-in and buy?
Apart from learning a magic spell or how to read minds, you don’t know what else to try to prove the value of what you do.
Decode what your dream clients need to see in your sales copy to feel inspired, confident and excited to sign up for your service
Breathe a sigh of relief because you understand what to say to connect with the people who could benefit most from your service and who you’d love to work with.
The Purchase Appeal LinkedIn Live Series is taking place across 8 30-minute sessions with each session dedicated to one of the Sacred Money Archetypes AKA one of the frameworks your clients could be using to make buying decisions.
Georgia Mullis, a money mindset coach and sacred money archetype expert, will explain the characteristics of each archetype so you can identify your dream clients and will share the information they need to make a buying decision.
Rebecca Clark, a creative copywriter writing for women in business through her business Powered Up Content, will apply the insights on each money archetype to sales copy, particularly the sales page for your service.
By the end, you will understand what your clients are looking for and how to refine your sales copy to effectively communicate that to clients you can help and would love to work with.
How to get involved
Sign up to receive event reminders so you don’t miss a session
Purchase Appeal Series Dates
The sessions will take place on LinkedIn Live from 9-9:30am on:
Wednesday 13th March
Thursday 14th March
Wednesday 20th March
Thursday 21st March
Wednesday 27th March
Thursday 28th March
Wednesday 3rd April
Thursday 4th April